Soulive

Soulive is a critically acclaimed jazz, funk trio that has toured extensively throughout the world.

For over three years (2009 – 2011) I worked closely with Soulive in various roles, as Brand Manager, Designer and Photographer. I led the brand strategy, across the physical and digital realms, managing world tours & album releases. As a designer and photographer, I had the opportunity to design album artwork, tour posters, merchandise as well as capturing photo and video content while on tour.

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Packaging Design

soulive up here album artwork design
soulive Rubber Soulive album artwork design
soulive – live at blue note tokyo album art design
bowlive
Soulive by Arthur Shim

Brand Management

Drawn by a passion for music, I was lucky to lead the creative, marketing and technology efforts behind Soulive’s record releases, touring and media.

I helped to plan and execute the launch of Up Here (2009), Rubber Soulive (2010), Live at the Blue Note Tokyo (2010), Live in San Francisco (2010), Spark (2011).

I was also heavily involved in promoting and executing national tours and marquee shows, including the Royal Family Ball at the Howlin’ Wolf (New Orleans), Royal Family Ball at Terminal Five (NYC).

During my stint, I helped launch the first Bowlive residency at Brooklyn Bowl, along with additional residencies the following two years.

Soulive posters