Wanderlust

Strategy + User Experience

Building a digital platform for the world’s leading yoga event & media brand.

Since its inception, I helped craft the Wanderlust digital experience. Most recently, I served as Vice President of Technology, leading the company’s technology strategy, user experience, web development, systems and IT.

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Industry
Yoga
Wellness

Tech
WordPress
Drupal
API Integration
Javascript
iOS
Android
Google Analytics
MailChimp
Services
Strategy
UX Design
Product Management
Project Management
API Integration
Mobile and Devices
Web Analytics

Websites

What is Wanderlust?

Wanderlust has become a household name in yoga & wellness.

Most widely known for yoga & music festivals, Wanderlust has over 50 events annually, reaching 20 countries around the world.

In addition to events, Wanderlust operates four yoga studios in the U.S. and Canada, with a flagship center Wanderlust Hollywood in Los Angeles, CA.

In recent years, Wanderlust launched a video on demand platform, offering online instructional and lifestyle media.

Wanderlust also produces custom activewear and lifestyle products, in conjunction with partners Adidas and Lululemon.

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The Challenge

As with many startups, Wanderlust has grown and evolved significantly.

Running four business lines with distinct needs required a number of different platforms to power e-commerce, scheduling, marketing, video distribution etc.

We needed to promote each business, while also maintaining a cohesive brand identity and experience across properties.

Working closely with a cross-functional team and agency partner Barrel NY, we launched a unified global brand website in 2016.

At its core, the global site (wanderlust.com) is a marketing website, supporting events with custom integrations for e-commerce and scheduling among others.

The website also integrates secondary properties: Wanderlust TV (video on demand) and Wanderlust Goods (merchandise), as well as supporting the brand as a whole.

A Frictionless User Experience

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Despite being powered by disparate platforms, we decided to tie together all four business lines with a unified global theme and navigation system.

The navigation includes a multi-tier menu system, with global elements, to allow seamless exploration across verticals, as well as a contextual menu, for deeper discovery within a business line.

In order to better serve international customers, we developed a number of custom features to facilitate navigation and discovery based on a user’s location.

On key pages and within the navigation, we implemented location-aware technology to display geo-targeted content.

We implemented a cookie based system to automatically redirect a user based on location,  language settings and past viewing history.

iOS & Android

Mobile App Strategy & Design

In addition to creating fully responsive websites, we built a number of custom iOS and Android apps to support the various business lines.

For Wanderlust Events, we worked with internal teams and developer Avai Mobile.

I lead the strategy, user experience and management of the Wanderlust – Find Your True North” app, which serves as a digital program guide for all Wanderlust events.

The apps allow attendees to perform a number of functions on site at an event, including accessing tickets, browsing maps, scheduling classes and receiving real time event updates.

Some of the custom functionality includes the ability to automatically sync content across website and apps, geo-targeted alerts & messaging, interactive custom maps, and an Eventbrite API integration, that allows attendees to purchase and access tickets via QR code.

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Wanderlust TV

Wanderlust Media grew out of a desire to engage with customers outside of events and studios, on a broader scale and on a more consistent basis.

Initially created as a platform for article-based content, Wanderlust Media evolved into a full fledged video on demand platform, providing viewers all over the world with direct access to online yoga classes, and wellness advice from Wanderlust experts.

From the start, I helped to build and launch the platform, leading the initial research & development, strategy, platform selection, product, user experience, development and management.

After only a few years, Wanderlust TV now boasts over 200+ classes, available for free and for purchase, streaming on desktop and mobile, as well as iOS and AppleTV.