Wanderlust

Strategy + User Experience

Building a digital platform for the world’s largest yoga event & media brand.

Since the early days, I helped to build the Wanderlust digital experience from the ground up. Most recently, I served as Vice President of Technology, leading the company’s technology strategy, user experience, web development, ERP systems and IT.

Visit Website
Industry
Yoga
Wellness

Tech
WordPress
Drupal
API Integration
Javascript
iOS
Android
Google Analytics
MailChimp
Services
Strategy
UX Design
Product Management
Project Management
API Integration
Mobile and Devices
Web Analytics

Websites

What is Wanderlust?

Wanderlust has become a household name in yoga & wellness.

Most widely known for yoga & music festivals, Wanderlust has over 50 events annually, reaching 20 countries around the world.

In addition to events, Wanderlust operates four yoga studios in the U.S. and Canada, with a flagship center Wanderlust Hollywood in Los Angeles, CA.

In recent years, Wanderlust launched a video on demand platform, offering online instructional and lifestyle media.

Wanderlust also produces custom activewear and lifestyle products, collaborating with partners like Adidas and Lululemon.

wanderlust web developer
Wanderlust-festival-events-design
wanderlust-festival-user-experience-design
wanderlust-web-development

The Challenge

As with many startups, Wanderlust has grown and evolved over the years.

Wanderlust is comprised of four business lines, each with distinct needs, requiring many different platforms to power e-commerce, scheduling, marketing, video distribution etc.

In addition to promoting each business, we needed t create a cohesive brand identity and user experience across properties.

Working closely with a cross-functional internal team and agency partner Barrel NY, we launched a unified global brand website in 2016.

At its core, the global site (wanderlust.com) is a marketing website, supporting events with custom integrations for e-commerce and scheduling.

The website also serves as a hub for secondary properties, including Wanderlust TV (video on demand), Wanderlust Goods (merchandise), and Wanderlust Centers (studios).

A Frictionless User Experience

Despite being powered by disparate platforms, we decided to tie together all four business lines with a unified global theme and navigation system.

The navigation includes a multi-tier menu system, with global elements, to allow seamless exploration across verticals, as well as a contextual menu, for deeper discovery within a business line.

In order to better serve international customers, we developed a number of custom features to facilitate navigation and discovery based on a user’s location.

In key areas, we implemented location-aware technology to display geo-targeted content, i.e. events near you, to increase content relevancy.

We also implemented a cookie to automatically detect and redirect a user based on location,  language and previous viewing history.

iOS & Android

Mobile App Strategy & Design

In addition to creating fully responsive websites, we built a number of custom iOS and Android apps to support the various business lines.

For Wanderlust Events, we worked with internal teams and developer Avai Mobile.

I lead the strategy, user experience and management of the Wanderlust – Find Your True North” app, which serves as a digital program guide for all Wanderlust events.

The apps allow attendees to perform a number of functions on site at an event, including accessing tickets, browsing maps, scheduling classes and receiving real time event updates.

Some of the custom functionality includes the ability to automatically sync content across website and apps, geo-targeted alerts & messaging, interactive custom maps, and an Eventbrite API integration, that allows attendees to purchase and access tickets via QR code.

WanderlustTV design
Wanderlust TV catalog
Wanderlust TV video detail
Wanderlust TV order

Wanderlust TV

Wanderlust Media grew out of a desire to engage with customers outside of events and studios, on a broader scale and on a more consistent basis.

Initially created as a platform for article-based content, Wanderlust Media evolved into a full fledged video on demand platform, providing viewers all over the world with direct access to online yoga classes, and wellness advice from Wanderlust experts.

From the start, I helped to build and launch the platform, leading the initial research & development, strategy, platform selection, product, user experience, development and management.

After only a few years, Wanderlust TV now boasts over 200+ classes, available for free and for purchase, streaming on desktop and mobile, as well as iOS and AppleTV.